Register for the Mecca Bingo, Grosvenor Casino & enracha Bingo affiliate programs

Rank Group Affiliates

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FAQ’s

If you have any further questions or issues that you’d like to raise then please contact us. As programmes go, we’re an approachable lot.

What are the Strengths of the Rank Affiliate program?

Strong Brands – Our brands are instantly recognisable and have been around for over 50 years.   Customers know us and they trust us.

Strong Conversion – A dedicated Digital Team has combined great product with marketing know-how. A constantly expanding range of the latest games, tools and services means that conversion metrics are high.

Strong Values – Our customers trust us and so can you. The Rank Organisation has been building trust for over 75 years so we take it seriously. We are committed to the highest ethical standards in business

Strong Support – We like to work with the best: The best game providers, best designers and we have NetRefer affiliate software to provide you with reliable regular reporting. Your stats will update once every 24 hours, usually around midday UK time.

How do I get paid?

Payments will be made to you on a monthly basis within 30 days after the end of the month. You can choose to be paid either via bank transfer, Moneybookers or Neteller. The Rank Affiliate Programme operates in GBP currency and the minimum payment threshold is £50.   If your earnings in the month are below this threshold then your balance will be rolled over until your cumulative earnings reach the threshold.   Any earnings that are rolled over from a previous month are ring-fenced and will NOT be affected by any negative revenue values in subsequent months.

Do you apply Negative Rollover?

Any negative revenues on your affiliate account are automatically zeroed at the end of the calendar month. However, we reserve the right in exceptional circumstances not to zero any negative revenue values on an account. Feel free to contact us with any questions about this matter. Email us on affiliates@rank.com

What type of tracking do you use?

The standard tracking format in our NetRefer system uses cookies.   Our cookies are valid for a total of 30 days and will credit the ‘last click’ with any referral.

I would like to feature your brands on more than one website. Do I need to complete a separate application for each brand or site?

No, you only need to apply once.   You can then add as many new sites and brands to your Marketing Profile as you like.   Combining your brands and sites in a single affiliate account makes it much easier to analyse and compare link performance so that you can optimise what works and change what doesn’t.   If you’d like any suggestions on how to structure the profiles and links in your account then just drop us a line on affiliates@rank.com.

My site isn’t strictly about online gambling, can I still join the Affiliate Program?

Yes, we are always looking for new audiences and innovative markets to show off the best of our brands.    We will review your application on its merits so if you have additional information then do please email us to let us know.   However, not surprisingly we will not accept websites that are aimed at under 18s, sites that are pornographic or sites that promote illegal activity of any nature or with which we would not want our brands to be associated. We reserve the right to refuse sites with such content.

How do I get a new creative or tracking links?

Once your application has been approved, log in to your affiliate account and navigate to the menu  Media> Media Gallery. From there you can search or apply filters to help you find exactly the brand and media type that you are looking for. When you’ve found what you need, just click the ‘</>’ icon to generate your unique tracking code.

If you can’t find the creative you are looking for then please do let us know and we’ll do our best to get something for you. Simply email us on: affiliates@rank.com.

I market via email and SMS, can I join your programme?

Yes, we welcome affiliates of all specialities who can drive traffic. However, if you are using emails or SMS then you must follow all relevant laws and terms. We always hold our affiliates to the same standards of behaviour that are applied to us as a gambling licensee in the UK.  Any email templates used in email campaigns must be provided by Rank Affiliates and your email or SMS campaigns must be approved by your affiliate manager first. If you have any questions about this important issue then don’t hesitate to ask, email us on affiliates@rank.com.

Who do I contact if I need help?

If you have any further questions or issues that you’d like to raise then please contact us.   As programmes go, we’re an approachable lot and we will happily do our best to help.

Contact us on: affiliates@rank.com

Can I promote you using PPC?

Yes we welcome affiliates specialising in PPC but, like other programmes, you won’t be able to bid on either brand terms or misspelt brand names.

I use Social Media to generate traffic, are there any additional rules?

Facebook and Twitter have strict guidelines if you want to advertising on their pages. Please ensure you are aware so that you can continue and promote.

Facebook:

  • Describe the offer and any restrictions as well as mentioning ’+18’ and ‘T&C’s apply’.
  • No image can contain more than 20% of its size as text.
  • Full terms of an offer must be available 1 click away.
  • Do not post images that appeal to children or use people that are or look under 25 years old
  • When creating target groups, do not target vulnerable or under 18 segments

Twitter:

  • Describe the offer and any restrictions as well as mentioning ’+18’ and ‘T&C’s apply’.
  • No image can contain more than 20% of its size as text.
  • Full terms of an offer must be available 1 click away.
  • Do not post images that appeal to children or use people that are or look under 25 years old.
  • When promoting via twitter, your account bio must include ‘18+ Only’.

Social Posts:

When promoting our offers, please ensure you are as clear as possible and do not mislead potential customers. Avoid using statements like free money and, to be on the safe side, check the text we have on our landing pages or creatives as a guide.

Can I promote you using display/ programmatic media?

Yes, we welcome affiliates that generate this traffic, but you must ensure traffic is sent to your own site first and is not generated from sites offering illegal content, e.g. torrent streaming sites.

Can I promote traffic directly to your app?

We are currently unable to track app traffic, if you are promoting your own app on the app store, please ensure it does not feature any of our brand names.

Are there any restriction for my domain name?

Registering a domain name which includes any of our brand names or misspellings of those brands is a breach of our terms. We may withhold payments or suspend your account if this rule is broken.

Send us an email with any of your questions or queries and we'll get back to you - we're here to help!

Speak to a member of the team?

Give us a ring - we won't bite! We'll usually be available to take calls between 9am and 5pm UK time.

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2

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3

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It's a Team Game so let's work together to drive traffic and increase revenues.

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